ZuckerBot › Tool reference › Strategy & campaign build

Generate Campaign Brief

zuckerbot_generate_campaign_brief

Generate a detailed creative brief from an approved campaign structure. SAFE — pure function, no Meta API calls, no money spent. Automatically pulls brand context and historical creative patterns (or uses brand context alone for cold-start accounts). Returns per-slot creative directions: for static ads, specific ad template + headline/body/CTA + hero image prompt; for video ads, hook concept + voiceover direction + visual style. After brief is generated, present it to the customer, then call zuckerbot_generate_static_ad / zuckerbot_generate_video_ad for each slot.

Parameters

Name	Type		Description
`business_id`	string	optional	Business ID (auto-resolved from API key if omitted)
`session_id`	string	optional	Architect session ID from zuckerbot_recommend_campaign_structure
`approved_structure`	string	optional	JSON string of approved campaign structure (if no session_id)
`additional_creative_direction`	string	optional	Optional extra direction from the customer (e.g., 'lean into fear of missing calls')

Example call

{
  "tool": "zuckerbot_generate_campaign_brief",
  "arguments": {}
}

You never invoke this directly — describe what you want in plain English inside Claude, Cursor, ChatGPT or any MCP client with ZuckerBot connected, and the agent selects zuckerbot_generate_campaign_brief and fills the arguments for you.

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